Privacy Policy

Last updated: [DATE]

This policy explains how [COMPANY NAME] (“Monarch”, “we”, “us”) collects and uses your personal data. We are the data controller under the UK GDPR and the Data Protection Act 2018.

Registered office: [REGISTERED ADDRESS]. Company number: [COMPANY NUMBER].

What we collect

Identity and contact data — name, email, delivery and billing address, phone number.
Order data — what you bought, when, and the value.
Payment data — handled entirely by Stripe. We never see or store your card number.
Technical data — IP address, browser, device, and how you use the site.
Marketing preferences — whether you have opted in to our emails.

Why we use it, and our lawful basis

To fulfil your order — basis: performance of a contract.
To handle returns, refunds and support — basis: performance of a contract.
To meet our legal duties (tax, accounting) — basis: legal obligation.
To improve the site and prevent fraud — basis: legitimate interests.
To send you marketing emails — basis: your consent. You can withdraw it at any time.

Who we share it with

Only with the parties we need to, to get your order to you: our payment processor (Stripe), our delivery carriers, our order-fulfilment platform, and our email provider. Each acts under contract and may only use your data for the purpose we set.

We never sell your personal data.

International transfers

Some of our suppliers are based outside the UK. Where personal data is transferred abroad, we rely on UK adequacy regulations or the International Data Transfer Agreement to protect it.

How long we keep it

Order and transaction records: 6 years, as required by HMRC. Marketing data: until you unsubscribe. Everything else: only as long as we need it.

Your rights under UK GDPR

You have the right to:

be told how your data is used, and to access a copy of it;
have inaccurate data corrected;
have your data erased;
restrict or object to how we use it;
data portability;
withdraw consent at any time.

To exercise any of these, email [SUPPORT EMAIL]. We respond within one month, free of charge.

Cookies

We use cookies that are strictly necessary to run the shop (your basket, your login), plus analytics and marketing cookies that only run if you consent. You can change your choice at any time from the cookie banner.

Complaints

If you are unhappy with how we have handled your data, please tell us first. You also have the right to complain to the Information Commissioner’s Office (ICO) — ico.org.uk, or 0303 123 1113.